Now that we have an idea of how people buy Men's shirts long sleeve
, we need to select the right keywords that are appropriate for completely different stages. Generic keywords that mention products without particular brands, like "free shipping", are appropriate for customers in the exploration stage. Such people are typically gathering information about running shoes, experiencing what the important features happen to be, and what brands can be found. People normally search at least a few times before they decide on a product, so a product promoter is unlikely to make significant sales from this keyword. These kinds of customers are not yet all set to buy. In order to be most worthwhile as Internet marketers, it is extremely helpful to understand how people buy online. The customer buying cycle gives us guidance on aiming for appropriate keywords.
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