How Coca-Cola Became Awesome At Recycling
Everybody knows Coca-Cola Bottling Company; it is the largest company in the world. The Coca-Cola brand impacts people of all ethnicities and religions. It is also one of the most valuable companies in the world, with an estimated 1.9 billion sodas made and consumed daily. This is a great achievement, because Coca-Cola owns the world largest distribution system. Its range of brands includes Diet Coke, Coke Zero, Fanta, Powerade and the list just goes on and on. And, to make it even better, Coca-Cola has greatly contributed to the improvement and growth of environments in several countries.
Being committed to building sustainable environment, the Coca-Cola Company focuses on ideas and initiatives that aim at reducing the environmental impacts of their operation in the world. The Coca-Cola Company supports active and healthy living and enhance economic development in communities where the company operates.
In partnership with Alkem Nigeria Limited, Coca-Cola started a buy back and recycling program for used bottles, regardless of the source or brand, and together both companies launched the very first bottle recycling operation in the West African countries. There has been significant progress in the volume of bottles that are recycled through this initiative, from 135 tons in 2005 to about 6,200 tons in 2012. The initiative also helped employment in the region as it created job openings for approximately 1,500 people. In Europe, the Coca-Cola enterprise started a study with 20 households in Britain and France to monitor the recycling behavior of regular homes over six months. This was done so that the company could find solutions to increase the rate of recycling in regular homes.
Coca-Cola launched a campaign in Britain to encourage their consumers to put plastic bottles to use after drinking the soda inside. The program provides media sources where people can learn other ways in which the plastic bottles can be put to use again. Coca-Cola funded a non-organizational company in Barbados to execute the CoRe NETWORK Recycling Center, which is part of a project to provide and operate recycling centers based in the community. These recycling centers were located in the local communities to help in enlightening the locals about the impacts of global climate change to the world and also educate the people on the best recycling method to be adopted. In the second quarter of 2014, Coca-Cola’s recycling plant in Norway commenced operation, which means the company no longer has to ship cans and bottles outside Norway for them to be recycled. Recycling is encouraged by Coca-Cola in other cities too, including Mexico, Brazil and China.
Coca-Cola has been involved in ocean and coastal water cleanup for the past 20 years. It is true that these cleanup efforts are not the solution to the issue, but they go a long way in making people aware of the threats that water dumping poses to oceans and lakes. Coca-Cola understands the importance of collaboration, and that is why the company always employs the help of other companies or the community in solving the world’s issues. Coca-Cola is using its sphere of influence to increase the rate of recovery and recycle of bottles in the world.
Gareth Amon, CEO and Founder of RecyclingQuotes.com, a company that works with Coca-Cola, states that: “recycling companies are becoming more and more connected to the communities in which they operate. As people become more environmentally conscious, they turn to recycling companies to provide information on the best practices for recycling. As we make recycling more social, it becomes a social responsibility, and we are doing our best to promote green companies to the social communities in which they operate,” added Mr. Amon.
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