How Apple Became Awesome At Recycling
Apple (officially known as Apple Inc.) is a legendary technology company in the world today. Apple designs, develops and sells electronic devices such as phones, tablets, music players and most recently added to their inventory the smart watch. They also sell computer software and online services; an example is the iTunes platform, where people can buy any music of their choice. Apple is the sole owner of the operating system used on all their devices. This includes the iOS and OS X, the iOS App store, Mac App Store and iCloud, which serves as the data base for the company. In the year 2014, Apple recorded revenue of $182 billion, but it continued to receive a lot of criticism concerning its environmental and business practices including methods of how they get raw materials for their products.
Recycling of electronics is a serious venture for companies concerned about the environment, as not recycling them poses serious threats to our environment. It is normal for some recyclers to dump electronic waste or recycle in ways that are not totally friendly to the environment, but Apple is dedicated to helping its customers recycle the right way. Every Apple product user can take his or her device to any of their stores for recycling. They even have the option of exchanging it for a newer version; this would help in keeping that device out of the landfills. Apple uses important elements such as steel, aluminum, copper, gold and more for producing a new device rather than causing environmental hazard by mining new materials. This mining process damages land and also causes emission of greenhouse gases. Better manufacturing process and recycling also means fewer toxins are released to the environment.
Apple has made strides forward by contributing positively to the environment and ensuring that the world is made a better place. Apple takes their passion for innovation far beyond what they have to offer. While producing beautiful and trendy products, the company is constructing a solar farm in Asia to provide the energy needed by their office and stores in that region. Every year, millions of products are shipped out to the world from their respective facilities scattered across the world, and this takes energy. So, to conserve greenhouse gas emission, Apple has succeeded in powering their operations with the use of renewable energy. Today, all their operation in the US is powered by renewable energy, while the figure stands at 87% in the world at large. This was achieved through the use of energy from solar, geothermal, micro hydro and biogas energy sources. This means that all data centers and offices, which accommodate about half a million people, are powered by renewable energy.
The company is totally dedicated to having an environmentally sustainable operation that goes beyond its office complexes and facilities. The company is currently protecting approximately 36,000 acres of forest land in the United States. Apple is also trying to collaborate with the World Wildlife Fund to increase forest reserves in China. It is doing this because it understands that the packaging of goods needs paper, and that is, in turn, damaging the trees in society. Their 36,000 acres of forest reserves in the United States provide double what is needed for the production of their goods and services. Eighty percent of the paper used in packaging their devices is gotten from forest reserves that are being managed properly. Apple’s goal is to ensure that packaging their devices has a zero-impact on the world.
Gareth Amon, CEO and Founder of RecyclingQuotes.com, a company that works with Apple, states that: “recycling companies are becoming more and more connected to the communities in which they operate. As people become more environmentally conscious, they turn to recycling companies to provide information on the best practices for recycling. As we make recycling more social, it becomes a social responsibility, and we are doing our best to promote green companies to the social communities in which they operate,” added Mr. Amon.
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