Why Content Marketing Works for Recycling Companies and How You Should Start
Content marketing is the surest way to get organic traffic. It’s a short term and long term investment. Paid search ads are a short-term investment. Once you get your clicks, you are done, no more traffic. With content marketing, your traffic will always grow and you can use the content multiple times. This is a benefit over paid search ads. To implement a content marketing strategy we have laid out a few pointers.
First of all, lets define content marketing or specifically content. When you have a content marketing plan you create and share, publish and republish content to build your reputation and visibility of your brand. This is done through many channels but social media is a popular and cheap route.
Content marketing is not about hiring a SEO expert who specializes in smoke and mirrors and buys links and followers. (Please never do this).
Content marketing with visuals, will get you plenty of links and followers, it just takes some time. What it also does is build your reputation as an industry expert. Trust me there are not typically, recycling manager at companies, the employees that call you for recycling have 20 other responsibilities and you can help them by providing insightful content on recycling or environmental topics. You can also create content that applies to potential customers at different stages of the sales funnel. Examples would be to create different content for Prospects, Inquires and Leads, Proposals and Sales, and then New Customers.
In some cases you will build an audience that will never convert to being a customer but that is ok, because they can share your content. When you get a lot of followers on a website do you know what really happened?
Changes in Marketing
Pre-Internet and Pre-Mobile First marketing channels were TV, print, and radio. Problem-no interaction. Some recycling companies still have this mentality or they have not jumped in to social media and content marketing. Some recyclers just want to dip there toes in and test the water, which will never give them any ROI on their time, effort, or money.
The Internet has changed everything for recyclers and smart recyclers are engaging prospects and providing value to them, which leads to conversion. You can build your audience anywhere. You just need to be consistent.
Some examples of ways to build your audience are:
- Submit your content to major media companies covering your industry
- Share your content with industries related to recycling
- Share on multiple social media networks
- Blog Daily
- Press Releases
- Don’t promote your products or services
- Create original interesting content
- Ask and Answer Questions
- Create Value for your potential clients
- Respond on social media
- Make ways for people to reach and contact you
- Produce non-commercial content
- Plan before launching something
Marketing to Build Relationships
Content marketing is about building relationships. It is not about promoting your products and services. You first need to add value and then you can convert them into a customer.
If you provide value on a continual basis people will develop a relationship with you. You will build trust with that potential client and then you get on the good people list and then they use your service.
To effectively grow your recycling business you need a solid social media plan, content marketing, and a strong website to lead your traffic to. If you need help with any of these you should join www.FreeRecyclingQuotes.com recycling network. For more information about our marketing services Click Here! or Call 817-946-5655.