10 Ways To Drive Traffic To Your Website In 2016 Without Relying On SEO

10 Ways To Drive Traffic To Your Website In 2016 Without Relying On SEO

10 Ways To Drive Traffic To Your Website In 2016 Without Relying On SEO

Search Engine Optimization (SEO) is a common focus of marketing teams to drove your website traffic from Google. They look at things like how fast it takes your website to load, how many links do you have back to your website, and do you have great original content. However, relying on SEO alone is a mistake and could cause you to lose out on relevant traffic from sources like newsletters, social media, and apps.

Knowing your audience or target market and engaging with then through great content will help them become emotionally invested in your product or services. This can help your company grow rapidly but more importantly grow rapidly with the right audience. More traffic is great but when you can appeal to your niche audience you can convert those leads into customers faster.

  1. Content Marketing – Create great content that your audience can engage with. Your content should include keywords that Google likes but more importantly your target audience likes as well.
  2. Email lists – Your email list should include past, current and future customers. Email lists are like a bank account that you can go to every so often and pull out money. The traffic you get from email lists are very valuable and if you are not doing this then you are making a big mistake. When www.FreeRecyclingQuotes.com first launched in 2010, we went to pitch to some investors and they told us all we were ever going to be was a bunch of spammers. Well we didn’t get an investment, but in the next 12 months we collected more than 20 million pounds of electronics to recycle thanks to some well-crafted emails and content marketing.
  3. Videos – YouTube is the second largest search engine and Facebook is now heavily investing in video search and products. Videos are a great way to drive traffic. Videos make take a little creativity to do right but since you are an entrepreneur I doubt you will have trouble coming up with some ideas. To help you get started, I suggest that you do a video for every piece of content on your website. Use a good description in the caption and use keywords.
  4. Blog Articles and Posts – Become a voice in your industry. Think about the services your customers are using and write about them. Use industry terms and pictures to make it visually appealing. You can also get your articles published on one of FreeRecyclingQuotes.com recycling news websites (just call me).
  5. Press Releases – Create a press release for everything good your company does, or if you do bad things like not paying your bills make a press release for that to so your customers know not to use you. Press releases let Google know the awesome things you are doing. With one really good press release FreeRecyclingQuotes.com attracted a few customers that increased revenue by more than $1 million in less than a year. Press releases work but not enough recycling companies are doing it.
  6. Cold Calling – As a CEO, I do cold calls. You may ask why. No I don’t love rejection but it does help you get traffic. Make just 25 calls a day. This can help increase web traffic and learn new things about your market and customers.
  7. Sponsored Content – There are websites that you can pay to get feature in. This is a good way to build traffic, get access to a new audience and reach new customers without having to extend yourself to thin. Industry magazines will only feature you if you buy an ad that costs thousand of dollars….yes its kind of sleazy so getting featured in a sponsored post is the way to go.
  8. Social Media – Gold mine. Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, and the list goes on. Contact all the people that unsubscribed from your email list on social media. You can still keep in touch with them. Maybe they get to many emails but still want to connect. Have multiple Facebook pages so people can opt-in to your mailing lists, download reports, read content and view videos. Twitter just got a new but returning CEO in @Jack Dorsey. Its my guess that this network is going to be on the rise.
  9. Apps – I have seen some great apps for recycling clothing but not so much in other verticals. If you have a ground breaking app get it out there to your customers. If you need a quote on building an app you need to call standardco.de @standardcode.
  10. Reviews Websites – Customers love to read testimonials about companies. We can see how successful Yelp and other companies have been. Take advantage of your happy customers. Let them drive traffic to you. Get them set up to review your business.

To optimize your content marketing strategy we offer consulting and advice for free. All it takes is 15 minutes to get started. We can pick up where you are or start fresh.

To effectively grow your recycling business you need a solid social media plan, content marketing, and a strong website to lead your traffic to. If you need help with any of these you should join www.FreeRecyclingQuotes.com recycling network. For more information about our marketing services Click Here! or Call 817-946-5655.

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